Posted by on Jan 30, 2012 in Local News & Alerts | 0 comments

Amanda Owen, revenue specialist at Expedia with John Jefferis, director and owner of Coco Reef in Bermuda

At an Expedia Partner Appreciation Event at the Atlantis Hotel in the Bahamas on January 21, Expedia Inc, the largest online travel company in the world, named Coco Reef Top Partner of the Year for Bermuda. While every hotel in Bermuda that Expedia works with was eligible for this award, Coco Reef was given the top honour. The criteria for the award included room night production and growth over last year as well as proactive marketing approaches to the Expedia promotional campaigns.

Director and Owner of Coco Reef, John Jefferis, said: “I am delighted to accept this award on behalf of the hotel. It is a testament to the hard work and dedication of our sales and marketing staff who work with the Expedia team on generating increased sales for the hotel. While the economy remains a great burden on the hospitality industry worldwide, Expedia continues to offer a variety of marketing opportunities and I am grateful that we’ve been able to take advantage of them to generate revenue.”

Trish Korzeniowski, Market Manager, Expedia, says: “We would like to congratulate Coco Reef for its excellence in marketing and for capitalizing on Expedia’s broad reach and comprehensive promotional opportunities to extend its visibility and attract new travellers to the property. It has been a pleasure to work with Coco Reef to help grow bookings.”

Mr. Jefferis, a former President of the Caribbean Hotel Association, added: “Not everyone appreciates the fact that every first class hotel room involves the employment of at least 14 people through employees and product and service providers and that the basis for a successful tourism industry is a healthy and profitable hotel industry.”

In total, 21 awards were given out at the event including Top Hotel of the Year in each of Expedia’s top 10 markets, as well as Top Room Night Producer and Top Overall Partner of the Year.

The Bermuda Department of Tourism party held on January 21 at Nobu in the Atlantis Resort was praised by the tour operators who attended was the best event held during the Marketplace week.

Coco Reef Bermuda opened in 2004 and has 70 rooms situated on a spectacular beachfront location. The hotel features an award-winning atrium lobby, two restaurants with fabulous views and exotic private dining facilities.

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