Posted by on Jan 8, 2013 in Editor's Choice, Featured Article, Local News & Alerts | 0 comments

Registered Fundraisers for the Bermuda Marathon 10K Walk (left to right): L’Oreal Simmons, Sharon Hensdiek, DeShae DeShields, Sandra DeSilva Managing Director of Nova, Kristin Alexander

Bermuda Hospitals Charitable Trust (BHCT), an independent and impartial non-profit organisation that leads fundraising and charitable giving for Bermuda Hospitals Board (BHB), has launched a personalised online pledging platform through the BHCT website. Donations, comments and words of encouragement for individual participants’ fundraising activities can be made in a secure way through the site.

The initiative is part of the Why it Matters capital campaign to support the King Edward VII Memorial Hospital (KEMH) Redevelopment Project. The campaign is more than half over with just 15 months remaining. All funds raised through the personalised pledge pages will go towards Why it Matters.

This custom built online platform allows individuals or groups the opportunity to add fundraising to any new year’s resolutions or personal goals such a participating in a marathon. Each pledge page can be personalised to highlight fundraising goals, biographies and even a photo to encourage donations. Wendy Augustus, Executive Director for the BHCT said: “We hope to revitalize personal giving through our new online pledge pages. Our website allows individuals the opportunity to participate in the Why It Matters campaign in a more meaningful way by giving them the freedom to design their own fundraising activities and goals.”

The website was developed and donated by Nova and Vertigo. “Sister companies Nova and Vertigo recognise the great work BHCT does in the community and we were delighted to be able to help,” said Sandra De Silva, Managing Director at Nova. “It’s exciting to see the website’s dynamic functionality make an impact and help raise funds as cost effectively as possible for the team.”

Kevin De Silva, Managing Director at Vertigo, said: “BHCT is an amazing charity and Vertigo was pleased to be able to contribute to a great cause.  It also helps when the team is such a pleasure to work with!”

Just in time for this year’s Bermuda Marathon Weekend, being held from January 18 to 20, this initiative allows racers to raise funds by creating a personalised online pledge page. To date, seven walkers have registered and BHCT is still accepting applicants. Participation is easy: runners/walkers must email their registration confirmation, personal fundraising goal, a photo and personal story if they have one to share to BHCT will create an online pledge page that can be accessed at

To support a runner/walker go online to Participants who raise $100 or more will receive a thank you gift from the BHCT. More information is available at or by calling BHCT on 298-0152.

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