Posted by on Feb 19, 2013 in Editor's Choice, Featured Article, Local News & Alerts | 0 comments

Bermuda Hospitals Charitable Trust (BHCT) today announces the creation of a Community Engagement Committee for the Why it Matters campaign for the KEMH Redevelopment Project. With the completion of the campaign just over a year away, the Community Engagement Committee will be instrumental in providing guidance on activities to engage the community through awareness and fundraising programmes, as well as special events and social media activity.

Laura Lyons, BHCT’s Community Development Officer and a dedicated resource for anyone in the community looking to become involved in the Why it Matters campaign, will liaise with the committee on behalf of BHCT.

“The response to the campaign thus far has been very heartening and we are extremely grateful that we have been able to raise $27.5 million,” said Wendy Augustus, Executive Director of BHCT. “However, there are additional funds that need to be raised. The success of Why it Matters—and the future of healthcare in Bermuda—depends on the support of everyone on island. We are excited to implement the initiatives set forth by the Community Engagement Committee to reach the community in creative ways.”

The Community Engagement Committee currently consists of individuals representing a variety of organisations in the community. Members include Judith Hall-Bean, Assistant Cabinet Secretary; Ralph Richardson, Past Commodore Royal Bermuda Yacht Club; Zuri Darrell, Alpha Phi Alpha Fraternity; Dwayne Trott, Bermuda Sea Cadets; Cecil Hendrikson, Vice President of the Bermuda Basketball Association and Kalmar Richards, Principal at CedarBridge Academy. To encourage a philanthropic mindset amongst the island’s younger generation, outreach to the community will include a strong focus on primary and high school students across the island. A Youth Committee has been formed and these young people will be able to spread the message about the Why it Matters campaign and provide guidance in the best ways to reach and educate their peers.

Other initiatives the public can expect include campaign tie-ins and presence at the major upcoming community and sporting events, as well as island-wide fundraising activities. In addition, the BHCT will be recognising donors in unique and surprising ways.

Also, for the first time ever in a campaign of this magnitude on the island, social media will play a huge part in reaching the community. BHCT is engaging the community through a robust website,, as well as through Facebook updates. In addition, the online donation section of the website has been expanded to include personalized giving options such as online pledge pages.

For more information or to get involved in the community engagement phase of the campaign as a supporting organisation or as part of one of the committees, please call Ms. Lyons at 441.295.2428.

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