Bermuda Tourism Authority begins search for Chief Sales and Marketing Officer

Posted by on Nov 14, 2013 in Local News & Alerts | 0 comments

(Hamilton, Bermuda, November 14, 2013) – Bermuda Tourism Authority today announces that it has begun its search for a Chief Sales & Marketing Officer, to be based overseas. The position will report to the Chief Executive Officer.

The Chief Sales and Marketing Officer will be responsible for the strategic development, execution and tactical delivery of the overall marketing activity designed to increase brand and product awareness in the tourism marketplace, while continuing to create a destination location and increase market share for Bermuda. The outcome of all marketing activities must translate into measurable direct sales results.

Marketing activity will encompass planning, preparing, implementing and continually evaluating all advertising, digital strategy, direct mail, sponsorship and promotional programmes.

In addition, the Chief Sales and Marketing Officer will be responsible for professionally managing internal client relationships; preparing, justifying and presenting budgets and plans; directing external research, creative and buying services; coordinating strategies with communications and marketing; and continually evaluating tactical elements against the overall objective of significantly elevating the public’s awareness of the brand.

Chairman of the Bermuda Tourism Board, David Dodwell, said: “The position of Chief Sales & Marketing Officer will be one of the key roles in driving Bermuda tourism forward under the new Authority. This person will be one of the most senior members of the management team and we will expect him or her to be a dynamic, experienced leader with an entrepreneurial spirit and a strong track record.”

The successful candidate will be required to have 12 to 15 years of relevant experience. They will have a professional history of managing fully integrated advertising, direct mail, e-commerce and sponsorship programmes tailored to lifestyle brands. Ideally, the candidate also will have a strong background in hospitality resort destinations or corporate oversight of multi-unit hospitality locations. Strong P&L experience is required as is historical responsibility with multi-million dollar budgets.

 

Candidates are required to have a bachelor or master’s degree in marketing, sales, business administration or a relevant field of work or an equivalent combination of education and work-related experience.

The position will be advertised in The Royal Gazette from November 15 to 18 and in the Bermuda Sun on November 15. Candidates can submit their application to Bermuda@kornferry.com.

-Ends-

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